We are FlowRide Concepts: a professional collaboration of designers, builders, creatives, entrepreneurs, and above all, guys with a passion for riding. We founded the company here in Colorado, drawn together by our common mission––to create top-flite progressive and sustainable riding destinations. 

Trails we’ve ridden across the continent and builds we’ve done coast to coast gain us an expert knowledge of current trail development standards plus a real feel for what today’s rider demands. Our experience planning & designing a great rider experience leads us to build upon each terrain’s unique assets, crafting every trail’s lines and features to allow for rider progression at each skill level.

Early on we establish our expectations for safe work practices and for the professionalism of the crews we direct and work alongside. Our experience tells us that the hands-on, wheels-on expertise of every team member will be key to all successful builds. We’re proud of the excellent safety record compiled by the parks and traills we design and build, with no serious accidents or liability claims resulting from our six years of building together as a team. In the end, our work will stand as our witness:  to the high standards we achieve in design and rider experience and to our topnotch finished product.

SHEA FERRELL – Founder/President/Designer/Operator

Shea Ferrell’s passion for mountain biking merged with his career track 10 years ago during his tenure as a senior designer with a leading landscape architecture and land-planning firm, DHM Design in Denver, Colorado. There he advocated his vision for incorporating mountain bike parks and trails into resort master planning, and was named project lead for the plans/design phase of the six-acre Frisco Bike Park. After collaborating with DHM and the Town of Frisco to win a $200,000 GoCO matching grant for its construction, he co-founded Flowline Trail Design and led his crew in building its green, blue, and black slopestyle trails, a dual slalom course, its pump track and beginner/intermediate/advanced lines at its elite dirt jump park. The success of this, one of Colorado’s first full-scale municipal bike parks, launched Flowline’s, and now FlowRide Concepts’ endeavors in the park and trailbuilding industry. Ferrell and his team have completed builds across the U.S. from Coldwater Mountain, AL to Spirit Mountain in Duluth, MN to Steamboat Springs, CO to Flagstaff, AZ––and halfway around the world in Beijing, where Shea teamed to build one of the first mountain bike parks in China. As the lead designer/consultant at FlowRide, he has assessed and designed mtb parks and trails throughout the U.S., including recently in St. George, UT, Colorado Springs, CO, Marin County, CA and Portland, OR. Ferrell brings a unique approach and skill set that follows through from design and construction into graphics, signage, branding and social media/marketing to move bike parks from initial vision into reality.

Professional Highlights
Co-Founder/President, FlowRide Concepts, 2014-Present
Co-Founder, Flowline Trail Design, 2010-2013
Senior Designer, DHM Design, Denver L.A./ Land Planning Firm 2005-2011

Recent Projects
Minturn Bike Park – Minturn, CO
Peak Expeditionary Bike Park – Wheat Ridge, CO
El Pomar Youth Bike Park – Colorado Springs, CO
Broomfield Bike Park – Broomfield, CO
St. George Bike Park Master Plan – St. George, UT
Beck Lake Bike Park – Cody, WY
Colorado Springs Bike Park Master Plan – Colorado Springs, CO
Cottage Grove Bike Park – St. Paul, MN
Coler Preserve Trails – Bentonville, AR
Whistle Punk Trail – Alsea Falls Recreation Area, OR
Stafford Lake Bike Park – Marin County, CA
Fort Tuthill Bike Park – Flagstaff, AZ
Langfang Bike Park – Guan, China
Bear River Bike Park – Steamboat Springs, CO
Spirit Mountain Bike Park – Duluth, MN
Coldwater Mountain Hare Trail – Anniston, AL
Frisco Bike Park – Frisco, CO

Education/Certifications
Board Member – PTBA (Professional Trailbuilders Association)
BoFA––Colorado State University, design major, 2003

CASEY FERRELL – Partner/Operator/Dirt Specialist

Casey Ferrell’s fixation with mountain biking began immediately upon arrival at Colorado State University. It persisted all along his track toward a BoFA degree at CSU in graphic design. His graphics skills developed in
parallel with his pursuit of his “MTB degree” on the sales and service floors of area bike shops. Those wrenching and sales gigs financed his first full-on freeride bike, and, as they say, it was all downhill from there. With degree
in hand, Casey had a single-track mind: furthering his post-grad studies in the realm of mtb trail design/build. After long touting the need for more gravity-fueled trails and skills parks, Casey signed on with build crews on
a hand-built temporary bike park in Commerce City. He then labored with IMBA and COMBA volunteer crews constructing Golden Bike Park. One afternoon found him in the cockpit of a skidsteer, and he proved a natural
at the controls. His design and spatial sense guide his operator’s touch at shaping contours to safely launch and catch riders as well as to shed runoff and minimize future maintenance. Casey earned his stripes as a founding member of Flowline Trail Design by advocating for, designing and building Frisco Bike Park. His efforts on our builds from Coldwater Mountain, AL…to Spirit Mountain in Duluth, MN, Steamboat Springs, CO, and Marin County, CA marked him as a core player in elevating the sustainability and finish of FlowRide Concepts’ trails to the top echelon of the design/build industry. Additional expertise: optimization of operations for efficiency, equipment maintenance, sustainable construction of ladder drops, wall rides & wood skills zone features, and accreditation with Professional Trail Builders Association.

Professional Highlights
Owner, FlowRide Concepts, 2014 – Present
Owner, Flowline Trail Design, 2010-2013
Full time laborer, builder – Frisco Bike Park – Frisco, CO 2010 – 2012
Recent Projects
Minturn Bike Park – Minturn, CO
Peak Expeditionary Bike Park – Wheat Ridge, CO
El Pomar Youth Bike Park – Colorado Springs, CO
Broomfield Bike Park – Broomfield, CO
Beck Lake Bike Park – Cody, WY
Colorado Springs Bike Park Master Plan – Colorado Springs, CO
Cottage Grove Bike Park – St. Paul, MN
Coler Preserve Trails – Bentonville, AR
Whistle Punk Trail – Alsea Falls Recreation Area, OR
Stafford Lake Bike Park – Marin County, CA
Fort Tuthill Bike Park – Flagstaff, AZ
Langfang Bike Park – Guan, China
Bear River Bike Park – Steamboat Springs, CO
Spirit Mountain Bike Park – Duluth, MN
Coldwater Mountain Hare Trail – Anniston, AL
Frisco Bike Park – Frisco, CO

Education
BoFA––Colorado State University, graphic design major, 2008